The Programa Pueblos Mágicos (”Magical Villages Programme”) is an initiative led by Mexico’s Secretariat of Tourism (SECTUR), in conjunction with other federal and state agencies, to promote a series of towns around the country that offer visitors a “magical” experience – by reason of their natural beauty, cultural riches, or historical relevance.

A “Magical Village” is a place with symbolism, legends, history, important events, day-to-day life – in other words, “magic” in its social and cultural manifestations, with great opportunities for tourism.

The programme was launched in 2001 and, by 2007, a total of 32 towns and villages in 24 different states had been awarded the title pueblo mágico.

The Pueblos Mágicos

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